There’s something unspoken that exists between people who vacation in Northern Michigan. Being near a lake, eating fresh picked berries, cruising around on a pontoon boat listening to classic rock. They’re all aware of something which can’t be quantified. For a moment they’ve cracked the code and figured out what we’re all hear for; to experience the simple things and live in The Now. To be with loved ones and create memories that they’ll look back on fondly when they’re weary. It’s finding the extraordinary in the smallest things.